Last Sunday, it was officially revealed that the new record label ‘Odd Atelier‘ was founded by idol Jennie, which shows that she has plans to take a solo path during 2024, as many fans have been questioning if she broke up with BLACKPINK.
Jennie shared through her official Instagram account the following message: “I am really excited for what the future holds, as I will be starting my solo journey in 2024 with a company I have established called OA”. This came as a surprise to the BLINKS, as the group recently renewed contracts with YG.
BLACKPINK’s Jennie announces she has started her own record label company called OA. pic.twitter.com/ARV3iGeVYs
— Pop Base (@PopBase) December 24, 2023
However, Jennie has the freedom to pursue solo projects with the agency of her choice, as she did not sign an exclusive contract that would limit her. In this situation, the idol expressed, “I hope you will show me a lot of love for my new start with OA and, of course, as always, BLACKPINK. Thank you“.
This makes it clear that the singer will continue to be present in all activities related to the band, but she will also have the opportunity to do solo projects independent of the YG agency, which left the singer’s fans very satisfied, as she showed a visionary businesswoman facet.