TikTok has become one of the must-have apps for everyone since people share videos with their friends, and family and connect easily. However, the musical platform is struggling to keep some popular songs inside the platform because of their dispute with Universal Music Group, which majorly is going to affect Kpop fans.
On January 31, Universal Music Group fueled the feud with TikTok by sharing a post in “X” (Formerly known as Twitter) indicating they must call time out on TikTok because their contract was about to expire at the end of the month. Firstly, the controversy started because of compensations, dangers of IA, and safety for users on the platform.
Our core mission is simple: to help our artists & songwriters attain their greatest creative and commercial potential, which is why we must call time out on TikTok.
Learn More: https://t.co/yJDQ7FdgNc pic.twitter.com/Lhluz1ez5H
— Universal Music Group (@UMG) January 31, 2024
Numerous Kpop songs from new groups have become pretty popular because of TikTok and this might represent a major issue in terms of exposure for them. Even the biggest name in the market could be completely affected in the American charts because of this decision. The Kpop groups’ music catalog that is going to vanish from TikTok include:
- All units of NCT.
The Kpop groups’ fans have shown their discontent with Universal Music Group because numerous songs have become popular in the United States because of TikTok. The stressful situation might become more tense because TikTok is never going to be the same without these Kpop groups and some other American artists like Taylor Swift.