After making BLINKs all over the world happy by finally announcing the contract renewal with YG Entertainment for the continuation of BLACKPINK group’s activities, Jennie is once again caught up in rumors of having established a personal label.
However, these new rumors are more grounded, as it is said that on December 23rd, the idol established a label named ‘ODDATELIER‘, which aims to draw the attention of viewers in a different way, which is particular to Jennie, as she naturally manages to stand out in the genre with her unique style and way of being.
oddatelier founded by artist jennie 😭 pic.twitter.com/liEv34MiFR
— ٰ (@blckpinkpic) December 23, 2023
Although Jennie has not officially announced anything yet, there is a possibility that this label rumor is real, because although she renewed a contract to resume activities with BLACKPINK, she did not sign any exclusivity contract, which means that she can do solo projects completely isolated from the agency.
The website that bears the same name has crashed its homepage as many users tried to log in at the same time, after the rumor spread that it was the official site of Jennie’s new label, as its information read “OA, which stands for ODDATELIER, Is a label founded by artist Jennie in November 2023“.